I have to admit: I'm passionate about American football. So the challenge of this campaign was to translate a personal passion into an exciting story for everyone.

 

Visa has sponsored the NFL for almost 30 years. But this was the first time the brand talked about the sport in Brazil. So, to lead the campaign, there was nothing more fitting than Cairo Santos, the only Brazilian in the NFL. Who, coincidentally

(or not), has a story full of challenges and obstacles overcome. This aligns with Visa's positioning “Every step forward takes you closer to where you want to be”.