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​EXPERIENCE 

Creative Copywriter 

VML – São Paulo/Brazil
Mar 2022 - Present 

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Creative Copywriter 

New360 – Belo Horizonte/Brazil
Feb 2021 - Feb 2022 (1 year 1 month) 

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Creative Copywriter 

Filadélfia Comunicação – Belo Horizonte/Brazil
Aug 2019 - Jan 2021 (1 year 6 months) 

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Creative Copywriter 

POPCORN COMUNICAÇÃO – Belo Horizonte/Brazil

Oct 2018 - Aug 2019 (11 months) 

EDUCATION 

Universidade Federal de Minas Gerais 

Design 2013 - 2017 

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Università di Bologna 

Design del Prodotto Industriale 2014 - 2015 

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Escola Livre de Cinema 

Cinema & Video 2012 - 2013 

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PUC Minas 

Advertising and Propaganda 2007 - 2010 

LICENSES & CERTIFICATIONS

 

  • Content Marketing - Rock Content 

  • Web Content Production - Rock Content 

  • Social Media - Rock Content 

  • Inbound Marketing Certified - HubSpot

  • Certificado Líderes do Agora - FRST Falconi 

  • UX Writing - Descola 

  • Agile Methodology - Exame Academy 

ABOUT ME

At age 6, I chose my brother's name. At 7, I won a drawing contest. At 13, I started creating comic books. At 19, I started a drama group. You can already see that the passion for creativity and storytelling comes from an early age, right?!

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Now add to that a nerdy way of being curious about everything and enjoying studying. There you have me:

a nerd and a creative guy in the same person.

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This is who I am: theory and practice, brain and heart, reason and emotion. Professionally, this comes true

as someone who likes to have a strong strategic

basis and, from there, come up with the most

disruptive and innovative ideas.

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For more information, I’ll let my work speak for myself.

I WILL BE THE RIGHT CHOICE
IF YOU NEED SOMEONE WHO:

 

  • Knows how to balance advertising and content

  • in a unique and creative way.
     

  • Tells engaging stories based on storytelling techniques and with several bold ideas.
     

  • Writes for social, offline, and online media with
    the same consistency and adapts to each
    channel's necessities.
     

  • Creates scripts that balance the feasible
    and the distinguishable.
     

  • Makes the Naming of a project or brand
    with strategic direction.
     

  • Imagines advertising concepts according to
    the most assertive creative methodologies.
     

  • Develops Buyer and Brand Personas based
    on research and theoretical assertiveness.
     

  • Creates a brand's Tone of Voice in a unique
    and easy-to-understand way.
     

  • Plans Inbound and Content Marketing strategies according to current market trends.
     

  • Helps build brands based on current Branding principles.
     

  • Leads a team focused on creativity and
    good relationships with customers and
    other company sectors.

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