In Brazil, two cultures are very prevalent: football and sexism. And often, they are closely linked. Part of society tends to blame women for the abuse they suffer, attributing it to their clothing or behavior.

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To combat this mindset, we played a prank on the audience at a football match: we asked the announcer to condemn the player who received the foul, just as society does with women.

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The result of this on social media is shown below.